2019
Intrinsic Red Dress Promotion
Disruptive Market Execution in Manhattan
September 2019
THE IDEA:
❖ One hundred beautiful models gathered wearing the iconic “Intrinsic Red Dress” and accessorized them to their unique style in a tip of the hat to Intrinsic’s “urban chic” imagery.
❖ Gathering in the heart of Manhattan, the message was to embrace the brand and echo its message
through America’s largest and most vibrant city.
❖ The disruptive marketing aimed to draw conversation, create fun interest, and drive brand awareness.
❖ Total time spent engaging potential customers was almost 3 hours!
KEY LOCATIONS CANVASED:
❖ Times Square
❖ Bryant Park
❖ Hudson Yards
❖ Columbus Circle
RESULT:
❖ Over 30,000 Consumer Impressions!
❖ Over 8,000 Intrinsic Brand Awareness cards distributed!
❖ 100 Models walked almost 5 Miles through the heart of Manhattan!
