Skrewball PB Whiskey with Buffalo Bills
SKREWBALL PEANUT BUTTER WHISKEY AT HIGHMARK STADIUM
FALL 2021
THE OBJECTIVE:
❖ To showcase Skrewball Whiskey; letting everyone know it's now the official whiskey of the Buffalo Bills!❖ Create a fun & "skrewy" environment for die hard fans and tailgaters!
WHAT WE DID
❖Set up a Skrewball bar, giant goal post for fans to kick a football through, and a Skrewball sheep van.
❖Gave out samples of Skrewball neat and in cocktails in the tailgating area in front of the stadium.
❖Gave fans the opportunity to play the games and win prizes.
❖Gave out hats, t-shirts, koozies, Bills flags, and other fun prizes.
❖We executed events inside the stadium in the Pepsi Lounge giving out cocktails sold at the inside bars.
THE RESULT:
❖These events were a huge hit and really put the brand out there for people who hadn’t tried it.
❖The Hart Girls were completely slammed with 3 outdoor events and 4 inside over the course of 4 weeks. We estimate sampling over 18,000 guests total.
❖By the end of the event everyone was raving about Skrewball and how they wanted to get a bottle.
