We engaged with the crowd as they watched the horse's race at the Saratoga Race Course. Kicking of the track season with a BIG WINNER...Aperol Spritz.
RESULT:
We created a love for Aperol Spritzers, made fresh and topped with a sliced orange. With such a large distribution of the brand,everywhere you looked you saw the bright orange letter of Aperol whether is was a cocktail or apparel.
“The only thing helping me with this heatwave is this Aperol Spritzer!”
Zachary Richards employee of New York Racing in Saratoga.