Barefoot
2019
Come ALIVE @ 5 With Barefoot​
Jenning’s Landing, Albany ​
AUGUST 2019
OBJECTIVE:
To showcase Barefoot Spritzers as the perfect drink for any occasion
WHAT WE DID:
- Spritzer Sampling
- Set Up
- Social Media
Solution
We engaged with the crowd and live bands every Thursday night all summer long downtown in Albany at Jenning’s Landing. The bands changed every week, but the spritzers stayed the same!
RESULT:
We generated excitement for the brand to the guest who attending the Thursday night Alive @ 5 events. Looking into the crowd you saw people enjoying themselves dancing to the music with a Barefoot Spritzer in their hand.
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