Patron at EZOO
PATRON TEQUILA AT EZOO
SEPTEMBER 2021
THE IDEA:
❖ The Patron Patio would be an eye catching, interactive experience complete with bicycles that quite literally blend your margarita as you ride.
❖ Celebrating the end of summer with a Patron Margarita, music, and lights!
❖ The marketing aimed to draw attention, create interest, and drive brand awareness.
ABOUT THE EVENT
EZOO: Electric Zoo is an annual electronic music festival held over Labor Day weekend in New York City on Randall's Island. The festival represents all genres of electronic music, bringing top international DJs and live acts from multiple countries to four stages.
The Patron Patio also included corn hole, a Patron Tipsy Scoop ice cream cart, photo step & repeat on the blender bikes, and VIP Tasting & Artists Lounges.
WHAT WE DID:
❖ Our crew set up then the space, including building Adirondack chairs for the Patron Patio, setting up the various bar spaces and displays.
❖ Next, our Hart Girls stepped in to pour drinks, run the photo station, and serve Tipsy Scoop ice cream!
❖ Videographer captured every moment of the action from afternoon into the evening!
