Three Olives Vodka Tasting Event in Buffalo New York August 2019
2019
SIP SIP HOORAY!
A Three Olives Tasting Event in Buffalo, New York
August 2019
OBJECTIVE:
Did someone say vosé? Yes, please! The Hart Agency was to position Three Olives Rosé Vodka as the choice mixing beverage for summer entertaining in Upstate New York.
To bring the taste of summer to Buffalo NY with Three Olives Rosé Vodka, a new flavored vodka that combines the refreshingly fruity taste of rosé wine with signature smooth, crafted vodka.
HART AT WORK:
Hart Agency set out to achieve bar placement of Three Olives Naked, Rose, Cherry & Grape by creating a buzz in UNY with fun and engaging promotions. Also, obtained features for Three Olives Rose Cocktails, while Utilize samplings to drive liquid to lips trial and increase purchase consideration.
RESULT:
Upgraded the taste of summer with Three Olives Rosé Vodka! Completed detailed
surveys with opportunities for Three Olives Rosé Vodka placement at 8 outdoor bars and on their menus in UNY. Sip, Sip, Hooray! campaign was born and sampled a total of 2375 customers.